Christina Joann
Christina Joann, Ms. USA Purpose 2026, author and speaker
Ms. USA Purpose 2026 · Author · Speaker

Her Story

Christina Joann is an author, entrepreneur, pageant director, titleholder, and speaker whose mission is to empower women and girls to recognize their worth, embrace their confidence, and lead with purpose.

By the Numbers

A Life Lived With Purpose

crowned Ms. USA Purpose — a title earned through advocacy and authentic leadership.

· ms. usa purpose · national titleholder

published — Crown Yourself First — a guide to self-worth before the world defines it.

· crown yourself first · available on amazon

lives touched through speaking, advocacy, and the CF Foundation community.

· keynote · workshops · community events
The Journey

Rooted In Purpose

Her journey has been shaped by both heartbreak and hope. After losing her younger sister, Jessica, to cystic fibrosis at the age of 13, Christina made it her life's mission to honor her legacy through service, advocacy, and creating opportunities that uplift others. Today, supporting cystic fibrosis awareness remains at the heart of everything she does.

As the founder of the Oregon Rose Pageant, Christina has created a system built on confidence, character, community, and service — one that celebrates authentic beauty and encourages contestants of all ages to grow into the best version of themselves. Through her beauty brand, Christina Joann Beauty Essentials, she promotes the belief that true beauty begins with self-love.

Whether she's mentoring contestants, speaking to audiences, volunteering in her community, or building businesses with purpose, Christina is driven by one unwavering belief: you were never meant to wait for someone else to place a crown on your head.

See Speaking Topics
Her Mission

Crown Yourself First

"You were never meant to wait for someone else to place a crown on your head. Your greatest strength comes from learning to crown yourself first."

As the author of Crown Yourself First, Christina inspires readers to stop seeking validation from others and start recognizing the strength, value, and purpose they already possess. Her hope is that every person she meets leaves feeling seen, valued, and empowered to step confidently into the life they were created to live.

Self-Worth

Every woman deserves to know her value before the world tries to assign it. Christina teaches audiences to define themselves from the inside out — and to stop waiting for permission.

Legacy

After losing her sister Jessica to cystic fibrosis at 13, Christina channeled grief into purpose. Supporting CF awareness remains at the heart of everything she does.

Community

As founder of the Oregon Rose Pageant, Christina built a system rooted in confidence, character, and service — celebrating authentic beauty at every age.

Purpose

The crown is a symbol, not a destination. Through her book, her beauty brand, and her speaking, Christina helps others find the purpose that was already inside them.

CF Foundation Advocate

Breathing Life Into Advocacy

Cystic fibrosis is a progressive genetic disease affecting the lungs and digestive system. For Christina, it is also deeply personal — she lost her younger sister, Jessica, to CF at the age of 13. That loss became the defining force behind her life's work.

Today, Christina honors Jessica's legacy by keeping CF awareness at the center of her platform — raising funds, amplifying research, and reminding the CF community that their lives are worth fighting for, every single breath of the way.

Learn About the CF Foundation
Christina Joann in a floral dress among cherry blossoms
Speaking & Appearances

Bring Christina To Your Stage

From corporate conferences to women's empowerment events, Christina delivers keynotes that leave audiences with more than inspiration — they leave with a plan.